Erika loves to inspire, educate, & pay it forward

About Erika

Erika attributes her success to her ability to pay attention, gather vital information amid noise, and to see the best path possible for a person or effort.

Once the strategy is set, then it's time for honing the written and visual communications, in all medium.


Once the communications are set, it's about technical and operational efficiencies, staying responsive, and keeping everyone impeccably well-trained so the responses are sincerely passionate, cohesive, mission-driven, and appreciated - to win loyalty, trust, and market-leadership.

Expert Panelist/

Keynote Speaker

Writer, Trainer, Branding, & Marketing Specialist

Erika built and led three multi-million dollar market-leading businesses with successful exits, and co-founded the country's first venture-philanthropy non-profit that is now the largest, and worldwide.

Substantial expert corporate training, expert panel & keynote speaking expertise.

❖ New Venture Planning, Corporate Transformations, & Training

❖ Branding, Corporate Culture, & Strategic Planning

❖ Multi-Channel Writing/SEO – Print, Web, Video

❖ Multimedia & F/F Employee, Customer, Stakeholder Trainings

❖ Digital & Print Newsletters, Brochures, Fliers -->Automations

❖ PowerPoint Presentations & Launch Plans/Announcements

❖ CXO Quality Long-Form Articles & Blogs, Expert Interviews

❖ Remote Team Leadership, Agile PM, &   Collaboration Skills

❖ Curriculum Writing, CE, Presenting &   Directing/Producing Events

❖ Complex Projects/Events, Biz Ops, Creating & Updating SOPs

Real-Life Experience

& Success Stories

National Laser Institute -

Louology - Revelana

Mentor, Chief Strategy & Communications Officer 

(April 2021 – Present) 

Brought in by CEO to create brand, design, launch, and lead a new video-on-demand professional education startup within National Laser Institute from scratch.

Louology became a very fast-growing professional mentorship organization, serving thousands.

  • 100% organic, no paid advertising.

  • Leading all tech stack decisions, recruiting, training, managing all projects, planning and performing at events, putting all SOPs in place.

  • Creating and managing all aspects of Zoom mentor sessions and events. 

  • 100% remote team management in multiple cities, and countries.

  • Mentoring & retaining thousands of members

  • Writing curriculum and all articulations, video production.

  • Creating all SOP videos and client training videos, website, workflows, long-term nurtures, building the YouTube, Anchor, and Spotify Crushing it in Aesthetics Expert Interview Series.

  • Member feedback resulted in our creating a SaaS for aesthetics. We called and branded it Revelana.

Revelana has become a total SaaS solution, tech support, branding, and creative services organization for aesthetics and medspa practice owners.

We're building "smart" websites that tie into workflows and cross-enterprise solutions, along with offering ongoing mentorship and support.

  • Created from scratch, including all code.

  • 100% organic, no paid advertising.

  • Leading all tech stack decisions, recruiting, training, managing all projects, planning and performing at events,  putting all SOPs in place.

  • Creating and leading technical Rev-Up sessions for clients and prospects needing to brand and automate. 

  • 100% remote team management in multiple cities, and countries.

ApexOutcomes

Executive Coaching and Writing

CXO, Chief Strategy, Operations, & Communications Officer

(July 2014 – Present) 

ApexOutcomes was created upon request during the successful sale of ActiveForever

Brought in by investors to turn a very wide variety of troubled businesses around.

Helped transform companies losing money for years to becoming the chosen, profitable, and differentiated, multi-million dollar market-leaders.

  • Updated trainings, branding, the brand voice, marketing. articulations, position descriptions, SEO, and website copy.

  • Updated SOPs, slide decks, created employee and customer training libraries/delivered training, and CTA forms.

  • Leveraged my position as an influencer and thought leader on LinkedIn for launches and leadership development.

  • Professional and psychological executive counselor.

Arizona State University School of Entrepreneurship EIR

Appointed as one of the first on-staff Entrepreneurs in Residence for ASU's Entrepreneurship & Innovation Program

(2014-2016)

During my yeas as Entrepreneur in Residence at ASU we won "Most Innovative University" from US News & World Report

  • Created the role, curriculum, awareness, branding, and SOPs

  • Presented entrepreneurship for every discipline of graduate, undergraduate, and PhD student

  • Rallied students across-disciplines to form student ventures and to learn how to ideate and collaborate

  • Assembled and trained diverse student teams to perform together to create viable ventures, and to pitch their ventures to investors

  • My student teams consistently won over $3.5 mm in private investments for student ventures within 1 year

  • Attracted strategic partners such as Mayo Clinic, which became a pivotal strategic partner to the university

ActiveForever Medical Supplies & Devices

CEO, Public Speaker, Trainer

(Aug 2004 - July 2014)

Brought on to turn around a tiny, struggling 'mom & pop"

My largest success story to date by revenue generation, by P/E, revenue per employee ratio, and by online ranking.

This company started as pure commerce, and ultimately became a very large digital and direct mail sales agency, and 3PL for its industry (FBA before FBA existed).

  • Massively successful turnaround project.

  • Grew a tiny ‘mom & pop’ ecommerce business to $94 million in revenues - one of the largest multi-channel solutions businesses in the country, and top-ranked e-commerce site online.

  • Established all strategy: Operations, marketing, retail, tech infrastructure, direct mail, ecommerce, 3PL logistics, HR training and development.

  • Led strategy, sourcing, product management, print and online catalog marketing, and 3PL fulfillment for over 150K SKUs and 850 manufacturers.

  • Established and managed strategic partnerships with our suppliers, market-leading drug companies, and surgical parts companies.

  • The company became a center for innovation, and a highly respected branding, sales, and the market's top choice of 3PL DME logistics services agency.

  • Spoke at conferences and corporate trainings as a leadership, market strategy, and internet marketing expert.

eStreet Capital / eStreet Search

Managing Partner & top-producing Retained Executive Search Specialist

Executive team building, due diligence, board development

(Jan 1987 – Dec 2004) 

Led the Retained Search Services portion of the venture capital fund.

I was one of the country's top retained executive search consultants for 9 years, the founder passed away, and one year after breaking off on my own, my search business was purchased by one of the venture capital organizations I served. 

  • Performed due diligence on investments, defined the recruiting needs, fulfilled the recruiting and training requirements. 

  • Helped countless companies such as Oracle Corporation and Turner Broadcasting completely transform their business models, build new business units, and maintain market-leadership.

  • Helped countless private startups grow through successful acquisitions and assimilations.

  • Helped co-found eMarketing (1999) which became a leading $multi-mil digital agency purchased by Mars Promotions 2001.

  • Spoke on stages as an industry expert.

Love of Community &

Entrepreneurial Education

Social Venture Partners, Spark, iStartFirst, Money Month 2.0, BBB

I love inspiring and educating motivated individuals to actively participate in entrepreneurial ventures; teaching business, marketing, and finance - and helping co-found venture philanthropy efforts such as Social Venture Partners.